INTRODUCING

Carhartt WIP

In 1889, Carhartt was among the first to promote honest manufacturing and hardworking designs. Since then, they've maintained their good-natured work ethic and strong sense of identity, providing us with classic workwear, original design, and authentic heritage. You can't beat Carhartt WIP.

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BRAND HISTORY

Carhartt Work In Progress (Carhartt WIP) emerged in the 1990s as a European offshoot of the classic American workwear brand Carhartt, founded in Detroit in 1889. Originally established to cater to railroad workers, Carhartt's reputation for rugged durability and practicality is legendary. However, Carhartt WIP reinterpreted this legacy through a contemporary lens, tailoring its designs to fit a more streetwise and fashion-conscious audience.

Launched in 1994, Carhartt WIP retained the core elements of Carhartt's original craftsmanship while infusing European fashion sensibilities. The brand seamlessly blends workwear functionality with the sleek aesthetics of streetwear. This unique combination has made it a favourite among urban dwellers, skaters, and the style-savvy. Carhartt WIP adapts the robust materials and utilitarian designs of classic Carhartt gear but with cuts, colours, and details that align with current trends.

One of the main reasons to invest in Carhartt WIP is its unparalleled quality. The garments are constructed to withstand the rigours of urban environments and active lifestyles, making them long-lasting additions to any wardrobe. Additionally, the brand’s commitment to sustainable practices is evident in its choice of materials and production methods, appealing to eco-conscious consumers.

Another compelling reason to choose Carhartt WIP is its aesthetic appeal. The brand consistently hits the mark on modern minimalism combined with street-ready ruggedness. It's not just about looking good; it's about feeling confident in clothing that performs. Every piece, from their iconic jackets to their tailored pants, offers functionality without sacrificing style.

Carhartt WIP stands out in fashion for its ability to maintain authenticity while evolving. For anyone looking for garments that are as durable as they are stylish and as practical as they are trend-setting, Carhartt WIP is an excellent choice. It epitomizes the fusion of workwear heritage and contemporary fashion, making it a staple for any modern wardrobe.

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