Rains, a Danish brand that’s become synonymous with modern rainwear, has been making quite the splash since its inception in 2012. Born out of a desire to reinterpret the classic rubber raincoat in a contemporary way, Rains offers a fresh take on waterproof apparel, seamlessly combining functionality with a minimalist aesthetic that resonates globally.
Operating out of Aarhus, Denmark, Rains was established by co-founders Philip Lotko and Daniel Brix Hesselager. The duo recognised a gap in the market for affordable, high-quality rainwear that didn’t just do the job but also looked good. With Denmark’s weather being famously wet and unpredictable, they saw an opportunity to create products that cater to practical needs while embracing a clean, Scandinavian design ethos.
What sets Rains apart is its commitment to simplicity and comfort, offering a range of raincoats, waterproof backpacks, and accessories designed to withstand the wettest of weather. The brand quickly gained popularity for its signature jackets, which feature a matte finish and are available in a palette of subdued colours that reflect the Nordic landscape.
One of Rains' key selling points is its use of lightweight, waterproof fabrics that keep you dry without adding bulk. This attention to material innovation is coupled with their designs’ functional details, like weather-resistant hardware and storm flaps. The practicality of their garments, along with their understated elegance, makes Rains a go-to for anyone looking to conquer the rain without sacrificing comfort or design.
Rains is also deeply committed to sustainability, continuously working to improve their environmental footprint. They utilize a unique blend of polyurethane and polyester in their products, which not only provides durability and water resistance but also allows for the fabric to be recyclable. In addition, the brand is proactive about reducing water use and emissions during their manufacturing processes.
As Rains has expanded, it’s not just Scandinavians who’ve taken notice. The brand has blossomed into a global presence, with stores in major cities across Europe, North America, and Asia. Their appeal lies in their ability to merge practical solutions with minimalist design, making their products ideal for urban commuters and outdoor adventurers alike.
In summary, Rains continues to redefine rainwear by focusing on simplicity, functionality, and environmental responsibility. Their growth from a Danish startup to an internationally recognized brand underscores their success in filling a niche for high-quality, minimalistic, and functional rainwear that meets the demands of wet weather without compromising on design. Whether braving the drizzle in Copenhagen or caught in a downpour in London, Rains ensures you arrive dry and unruffled.
