Laboratory Perfumes, not your typical fragrance house, has been stirring up the scent scene since its debut in 2011. Born out of London, this brand has carved a niche for itself with its clean, modern approach to perfumery, capturing the essence of the British landscape in a bottle. It’s all about evoking a sense of place and memory, without the fuss and frills of traditional perfumes.
The brand kicked off when its founder, looking for a new creative venture, was intrigued by the world of fragrances and how scents are intertwined with our experiences and emotions. With a focus on simplicity and sustainability, Laboratory Perfumes started with just five scents, each inspired by natural aromas found in flowers, herbs, and aromatic botanicals from around Britain. What’s really cool about these scents is how they evolve on the skin, creating a personal and unique fragrance experience for each wearer.
From the get-go, Laboratory Perfumes aimed to be as green as possible. They steered clear of the traditional opulence associated with perfumes, opting instead for a more minimalist vibe that’s not only trendy but also kinder to the planet. All their scents are unisex – a refreshing take, bucking the trend of strictly masculine or feminine perfumes. This approach has appealed massively to a modern audience that values flexibility and inclusivity.
Packaging is another area where Laboratory Perfumes shines. Keeping it simple and stylish, they use glass bottles and cardboard packaging that can be recycled, avoiding unnecessary plastics. This commitment to sustainability is evident throughout their production process, from the creation of the scents right through to the moment they land in the hands of customers.
The range of fragrances, though initially small, has been a hit. Amber, their first concoction, is a particular favourite, with its layers of balmy, woody aromas. Gorse, another popular choice, offers a crisp, sunny hit of coconut-infused citrus that’s like summer in a bottle. As the brand has grown, they’ve introduced more scents, each maintaining the ethos of evoking a specific place and mood, from coastal breezes to forest walks.
Laboratory Perfumes doesn’t just stop at bottled scents; they’ve branched into candles, bringing their signature fragrances into homes with the same eco-conscious approach. This move has only broadened their appeal, making them a go-to not just for personal fragrance but for lifestyle products as well.
All in all, Laboratory Perfumes is a breath of fresh air in the perfume industry, proving that you can keep it simple, stay eco-friendly, and still make a splash. They’ve managed to create a brand that’s as thoughtful about the environment as it is inventive with its scents, making it a standout in a market often criticised for its lack of sustainability. With their clever concoctions and earth-friendly ethos, Laboratory Perfumes is definitely on the nose for modern British perfumery.
