Armor Lux, a distinguished name in the realm of French maritime fashion, stands as a beacon of quality, tradition, and ethical production. Founded in 1938 in Quimper, Brittany, Armor Lux has been synonymous with the timeless appeal of French nautical style for decades. Known primarily for its classic marinière or Breton stripe shirts, Armor Lux has grown from a small firm into a formidable brand that represents the essence of coastal French chic.
The roots of Armor Lux are deeply entwined with the maritime tradition of Brittany, a region known for its rugged coastline and rich seafaring history. The company started under the name "La Bonneterie d’Armor" by a Swiss-German entrepreneur, Walter Hubacher. At the age of 31, he had the vision to produce high-quality underwear under the motto "quality products at the best price." Over the years, this philosophy expanded to include the iconic Breton shirts, which were originally designed as part of the official French naval uniform. These shirts are characterized by their distinctive stripes, initially intended to help spot sailors who had fallen overboard.
Armor Lux's commitment to quality is evident in the materials and craftsmanship of its garments. The brand is renowned for its use of organic cotton, which not only ensures the softness and durability of the clothes but also speaks to the company's dedication to environmental responsibility. Each piece is a blend of comfort, practicality, and timeless style, designed to endure the elements while maintaining its aesthetic appeal.
Ethical production is a cornerstone of Armor Lux's business model. The company prides itself on its local production, with the vast majority of its manufacturing facilities located in France. This commitment not only supports the local economy but also allows for stringent quality control and ensures that all products meet the highest standards of craftsmanship. Armor Lux's efforts in maintaining a sustainable and ethical production line have been recognized with the "Entreprise du Patrimoine Vivant" label, a mark of recognition by the French government, celebrating French companies with excellent craftsmanship and industrial expertise.
Beyond the marinière, Armor Lux offers a range of clothing that includes woolen coats, accessories, and even lingerie, all inspired by the maritime lifestyle. The brand has also expanded its influence beyond France, appealing to international customers who appreciate the blend of functionality, style, and heritage.
Today, Armor Lux continues to draw inspiration from the sea and its Breton roots, while innovating and adapting to modern fashion needs. The brand's dedication to quality, sustainability, and local production makes it not just a clothing manufacturer but a custodian of French maritime heritage, continually beloved by those who value style and substance in their wardrobe.
